Spring Break 2012 Update| Enhancing the UB Brand Visually

In the past spring semester departments and the Web Office have continued the efforts to create content that enhances the visual appeal of the experience for our audiences.

New Student Stories
Global Development and Peace Internships
We went live with a new Internships page for Global Development and Peace:

New Internships Page with Links to Student Profiles

Student Spotlight Detail Page

Undergraduate Admissions
New student profiles from the recent view book are now feature on the Undergraduate Admissions page

New Naturopathic Medicine Spotlights
Added Naturopathic Medicine profiles to the Naturopathic Medicine homepage.

New Program Sites Launched
Introducing the M.A. in East Asian and Pacific Rim Studies program at UBFinalized the new East Asian and Pacific Rim Studies program pages.




Introducing Health Sciences Postgraduate Education at UB
Finalized the new Health Sciences Postgraduate Education Programs Section, and Human Performance Lecture series site.

Preparing for a USAG Champsionship
The University will be hosting a National Gymnastics Championship in April, and in preparation the USAG site was created and refined:

Academic Image Improvements
IDEAL Program

Added new photos and linked to the recently completed brochures for IDEAL Human Resources, Gerontology, Criminal Justice certificates:




Engineering Program
Worked with Engineering on new header photos for their pages:

• Biomedical Engineering
• Computer Engineering
• Computer Science
• Electrical Engineering
• School of Engineering

Dental Hygiene
Worked with Dental to update their photography:
Fones School
Dental A.S. Program
Graduate Dental M.S. Program
Undergraduate Dental B.S. Program

Improving the Quality of Faculty Information
Working with the Digital Content Specialist, launched 70+ new Faculty profiles throughout the site in The Repository containing bios, photos, publications, and research. Follow the links on the pages from the faculty names to view their biographies.  Biography example :



Dental Hygiene
New Dean's page
New Director of Clinical Affairs page
New Online Coordinator page
New Full Time Faculty page

Engineering
Biomechanical Engineering Faculty
Computer Science and Engineering Faculty
Electrical Engineering Faculty
Mechanical Engineering Faculty
Technology Management Faculty


Business
Business Faculty


Photo Gallery Callouts Added
Following up on the launch of the Photo Gallery feature area, icons were added in relevant places throught the site pointing to the photo galleries.

Mobile Campaign
QR Code | IDEAL
Working with IDEAL, the Web Office developed a QR code to be placed on advertising that would direct mobile users to a dedicated video about the IDEAL program.

Highlighting Renovated Dining Facilities
Added the new Dining site with large slideshow:
http://www.bridgeport.edu/life/servicesforstudents/dining.aspx

Winter 2011-2012 Update

Admissions and Recruiting
As the primary focus of the website is recruitment, the Fall 2011 semester focused heavily on improving and expanding the Admissions and Financial Aid section of the site.

Photo Galleries
Promoting the UB brand in a compelling and visual way is the goal of the new UB Photo Galleries feature area.  Simple and colorful, prospective students who are interested in UB can view galleries in categories like Student Life, Athletics, Academics, and more.

Photo Gallery Landing Page

Student Life Landing Page

Photo Gallery

Admissions Section Redesign

The Admissions and Financial Aid area has been redesigned to make it easier for students to apply to UB.  As a large university, UB has many different audiences that may apply, and ensuring that the website is easy for each audience to find what they need is crucial.  The new landing pages offers clarity of navigation and visual interest for prospective students.

New Admissions & Financial Aid homepage

Domestic Students Landing Page

Undergraduate Students Landing Page

Graduate Students Landing Page

Graduate New Student Checklists
Building on the Accepted Students Portal effort last spring/summer, a new section was built for incoming graduate students in collaboration with Graduate Admissions.  These pages contain checklists and helpful information for incoming students, including:

• New Graduate Student Checklist
• Other Things to Consider
• Orientation Schedule
• Graduate Advisers
• Important Contacts

New Graduate Student Homepage

Streamlined Graduate Admissions Requirements Checklists
Working with Graduate Admissions, the Web Office posted new graduate admissions requirements documents, making it easier for students to find what is required for the application process.

Trained Graduate Admissions on making changes to their website

Highlighted Fall Open Houses
We continue to highlight all upcoming Admissions events with large callouts, banners, and appropriate event listings throughout the sites, along with links to details about the events and registration links.

Recruiter Improvements
We continued to refine the Recruiter application and inquiry system to make it more usable and functional for prospective students.

Datatel Upgrade
Working with Datatel support, a critical upgrade was performed that resolved some outstanding technical issues with the ActiveCampus CMS.

Net Price Calculator
Working with Financial Aid, we posted the required Net Price Calculator on the site

Health Sciences Scholarship Pages Added
Created New Health Sciences Scholarships pages

Showcasing Our Faculty and Academics
New Necessary Voices Lecture Series Videos
For each lecture, the full video is posted online.  Check out the Necessary Voices site.

The Repository/Faculty Biographies
Faculty biographies were entered and work continued on finalizing a comprehensive system to list faculty biographies, research interests, CVs, grants, awards, and publications.

Attracting Donors

ND Clinics Appeal Site
A new site was added under Alumni, with the aim of providing a platform for the New Center for Naturopathic Medicine Clinic Campaign.  Links to information about the new center, donor levels, a giving form, and more can be found on the site.

New Naturopathic Clinic Appeal Site

Annual Report & Knightlines Magazine Added
New designs were created and the Annual Report and Knightlines were posted on the Alumni section of the site.

Annual Report 2011

Fall 2011 Knightlines

New Online Services Created

Family Weekend Registration
Working with the Assistant Dean of Students, the Web Office created an online registration form.  The online registration for the event was a huge success, with over 70 registrations and payments taken online, the first time an event has had online registration with payment.

UBoffcampushousing.com
Working with Student Affairs, uboffcampushousing.com was developed.  The goal of the site is to provide students with an easy online avenue for renting local apartments.  Landlords can sign up for accounts and list their properties, and students can contact them for more information.  To date, we have approximately 20 landlords with paid accounts using the system to list their properties to students.




MLK Donation Form
A donation form was set up so that people could donate to MLK Day, in coordination with Campus Activities.