Friday, March 16, 2012

Spring Break 2012 Update| Enhancing the UB Brand Visually

In the past spring semester departments and the Web Office have continued the efforts to create content that enhances the visual appeal of the experience for our audiences.

New Student Stories
Global Development and Peace Internships
We went live with a new Internships page for Global Development and Peace:

New Internships Page with Links to Student Profiles
Student Spotlight Detail Page


Undergraduate Admissions
New student profiles from the recent view book are now feature on the Undergraduate Admissions page




New Naturopathic Medicine Spotlights

Added Naturopathic Medicine profiles to the Naturopathic Medicine homepage.


New Program Sites Launched
Introducing the M.A. in East Asian and Pacific Rim Studies program at UBFinalized the new East Asian and Pacific Rim Studies program pages.




Introducing Health Sciences Postgraduate Education at UB
Finalized the new Health Sciences Postgraduate Education Programs Section, and Human Performance Lecture series site.



Preparing for a USAG Champsionship

The University will be hosting a National Gymnastics Championship in April, and in preparation the USAG site was created and refined:



Academic Image Improvements
IDEAL Program






Added new photos and linked to the recently completed brochures for IDEAL Human Resources, Gerontology, Criminal Justice certificates:




Engineering Program
Worked with Engineering on new header photos for their pages:




    Dental Hygiene
    Worked with Dental to update their photography:
    Fones School
    Dental A.S. Program
    Graduate Dental M.S. Program
    Undergraduate Dental B.S. Program








    Improving the Quality of Faculty Information
    Working with the Digital Content Specialist, launched 70+ new Faculty profiles throughout the site in The Repository containing bios, photos, publications, and research. Follow the links on the pages from the faculty names to view their biographies.  Biography example :



    Dental Hygiene
    New Dean's page
    New Director of Clinical Affairs page
    New Online Coordinator page
    New Full Time Faculty page

    Engineering
    Biomechanical Engineering Faculty
    Computer Science and Engineering Faculty
    Electrical Engineering Faculty
    Mechanical Engineering Faculty
    Technology Management Faculty


    Business
    Business Faculty


    Photo Gallery Callouts Added
    Following up on the launch of the Photo Gallery feature area, icons were added in relevant places throught the site pointing to the photo galleries.






    Mobile Campaign
    QR Code | IDEAL
    Working with IDEAL, the Web Office developed a QR code to be placed on advertising that would direct mobile users to a dedicated video about the IDEAL program.

    Highlighting Renovated Dining Facilities
    Added the new Dining site with large slideshow:
    http://www.bridgeport.edu/life/servicesforstudents/dining.aspx



    Sunday, January 1, 2012

    Winter 2011-2012 Update

    Admissions and Recruiting
    As the primary focus of the website is recruitment, the Fall 2011 semester focused heavily on improving and expanding the Admissions and Financial Aid section of the site.

    Photo Galleries
    Promoting the UB brand in a compelling and visual way is the goal of the new UB Photo Galleries feature area.  Simple and colorful, prospective students who are interested in UB can view galleries in categories like Student Life, Athletics, Academics, and more.
    Photo Gallery Landing Page


    Student Life Landing Page

    Photo Gallery


    Admissions Section Redesign
    The Admissions and Financial Aid area has been redesigned to make it easier for students to apply to UB.  As a large university, UB has many different audiences that may apply, and ensuring that the website is easy for each audience to find what they need is crucial.  The new landing pages offers clarity of navigation and visual interest for prospective students.

    New Admissions & Financial Aid homepage
    Domestic Students Landing Page

    Undergraduate Students Landing Page

    Graduate Students Landing Page
    Graduate New Student Checklists
    Building on the Accepted Students Portal effort last spring/summer, a new section was built for incoming graduate students in collaboration with Graduate Admissions.
      These pages contain checklists and helpful information for incoming students, including:

    New Graduate Student Homepage



    Streamlined Graduate Admissions Requirements Checklists
    Working with Graduate Admissions, the Web Office posted new graduate admissions requirements documents, making it easier for students to find what is required for the application process.

    Trained Graduate Admissions on making changes to their website

    Highlighted Fall Open Houses

    We continue to highlight all upcoming Admissions events with large callouts, banners, and appropriate event listings throughout the sites, along with links to details about the events and registration links.

    Recruiter Improvements
    We continued to refine the Recruiter application and inquiry system to make it more usable and functional for prospective students.


    Datatel Upgrade
    Working with Datatel support, a critical upgrade was performed that resolved some outstanding technical issues with the ActiveCampus CMS.

    Net Price Calculator
    Working with Financial Aid, we posted the required Net Price Calculator on the site

    Health Sciences Scholarship Pages Added
    Created New Health Sciences Scholarships pages

    Showcasing Our Faculty and Academics

    New Necessary Voices Lecture Series Videos
    For each lecture, the full video is posted online.  Check out the Necessary Voices site.

    The Repository/Faculty Biographies
    Faculty biographies were entered and work continued on finalizing a comprehensive system to list faculty biographies, research interests, CVs, grants, awards, and publications.

    Attracting Donors

    ND Clinics Appeal Site
    A new site was added under Alumni, with the aim of providing a platform for the New Center for Naturopathic Medicine Clinic Campaign.  Links to information about the new center, donor levels, a giving form, and more can be found on the site.

    New Naturopathic Clinic Appeal Site






    Annual Report & Knightlines Magazine Added
    New designs were created and the Annual Report and Knightlines were posted on the Alumni section of the site.




    Annual Report 2011

    Fall 2011 Knightlines



    New Online Services Created

    Family Weekend Registration

    Working with the Assistant Dean of Students, the Web Office created an online registration form.  The online registration for the event was a huge success, with over 70 registrations and payments taken online, the first time an event has had online registration with payment.

    UBoffcampushousing.com

    Working with Student Affairs, uboffcampushousing.com was developed.  The goal of the site is to provide students with an easy online avenue for renting local apartments.  Landlords can sign up for accounts and list their properties, and students can contact them for more information.  To date, we have approximately 20 landlords with paid accounts using the system to list their properties to students.




    MLK Donation Form

    A donation form was set up so that people could donate to MLK Day, in coordination with Campus Activities.


    Tuesday, August 16, 2011

    Pre-Semester Update

    Improving the Application and Inquiry Experience

    The Admissions office has been working on a new software product that streamlines the way the University serves prospective students.  The product changes the way students inquire and apply via the website, and the implementation required substantial changes to the website, and some design work on pages where students can apply, inquire and register for events.  Now prospective students can check their application status and documentation online, register for events, and receive e-mail updates from Admissions.

    Enhancing the Quality and Quantity of Information About Our Faculty

    There has been much progress on enhancing the information available about our faculty.  This information will help inform prospective parents and students about the outstanding professors here, and hopefully inform their decision process when thinking about UB.

    We continue building out faculty information pages throughout the website and thank those already involved in the process.  If you are a full-time faculty member and have yet to submit your profile, you can do so here.

    Academic Web Review Meetings

    Many of the updates that have been suggested over the course of full-day meetings with Academic schools/institutes have been implemented, and we are now looking to take suggestions for the fall semester.  In the Deans’ Council meeting last spring, it was agreed that regular meetings to discuss the website should become part of the institutional schedule.  Moving forward, the Web Office will provide opportunities for regular Academic Web Review meetings. 

    Please contact me to schedule a meeting for the fall if desired.  Of course, in addition to the review meetings I am always available to meet on an ad hoc basis with Academic Web Editors and Approvers to discuss academic web concerns.

    Training

    In departmental web update trainings, 50+ cross-departmental Web Editors have been trained on how to submit edits for approval and publishing on the website.  If you are the editor or approver for your department and still need training please contact me.

    New Sites Recently Launched

    In coordination with many departments, the following is a short list of some of the major sites that have been added to Bridgeport.edu recently:

    ·      Family




    ·      Orientation


    ·      Revamped the International Student Services Site


    Social Networking

    The Web Office continues to support and coordinate the university’s efforts in social media.  Recently we assisted International Student Services in setting up and promoting a International Student Services Facebook presence, which now has over 160 fans and growing.  I’ve been working with departments to assist them in their social media efforts and can provide guidance and tools to help manage their social media presences.  In the next few months, I will be working with Campus Activities to promote UB in foursquare, which will highlight events and locations around campus.  

    SEO

    A Search Engine Optimization campaign to address key issues was undertaken last fall.  We have seen positive gains in the placement on search engines and engage in efforts to continually monitor the website.

    Corporate Landing Pages

    We continue to build out pages for corporations that have agreements with UB to promote our education to their employees.  Each page is customized for each corporation. 

    Analytics and Tracking Improvements

    As a part of the overall redesign project, analyzing reliable and specific measurement is an important step in understanding how visitors interact with our website.  This semester the Web Office will be continuing work in outlining important conversion points and tracking processes for the new website.  

    IDEAL Banner Campaign

    We've been working to experiment in new ways to drive traffic to our programs, and one of those ways is a banner campaign.  During the month of May, web adspace ran on the well-known career site, CareerBuilder.  I had the opportunity to work with IDEAL on the banner campaign, which included designing the banners and working with Admissions and our vendor, creating a new inquiry form to handle all inquiries from the campaign.

    Necessary Voices Lecture Series Videos

    Rounding out last semester I posted the final lecture series video for the successful Necessary Voices series.  View the videos here.

    Keeping the Site Current

    With so much happening on campus, the amount of effort in keeping the site up to date is tremendous, and the entire campus is involved in the process.

    It is a testament to the great faculty and staff at UB that we can continue to refresh and make sure that vital content is added into the site on a regular basis.  Without this ongoing effort, the newly redesigned site would transform from engaging, fresh, and current to old, flat and stale.

    Here are some notable stats that I found interesting that illustrate just how busy a spring semester we had creating, updating, and keeping current the UB website:

    •    189 new pages since March 3, 2011 on average about 3 per day


    •    351 pages updated since March 3, 2011, on average about 6 pages per day


    •    56 events posted since March 3, 2011, on average about 1 new event a day

    Some of those many edits included the following:

    •    Added International College fact sheets

    •    Graduate Admissions content updates

    •    Adjusted links to UB Online schedule to improve visibility

    •    Edited Professional Seminars pages to prepare for this summer's programs

    •    Human Resources job postings

    •    Added event listings for all spring and fall 2011 events

    •    Made substantial edits to all of the Financial Aid sections of the site to keep current

    •    Posted CELT calendars

    •    Posted International Student Services Newsletters

    •    Overhauled entire OPT section for International Student Services website

    •    Added Spanish and Portuguese to the language options offered under International Admissions

    •    Revamped Student Support Services website

    •    Began Drafting a new Health Sciences Continuing Education section

    •    Added the ELI brochure to the ELI website, updated costs

    •    Updated School of Business site and added new sections to MBA website

    •    Edited Orientation pages

    •    Edited Accepted Students pages

    •    Edited the Key to UB document and provided team site for cross-departmental update process

    •    Posted all Commencement information, created new Commencement page

    •    Posted the new SGA constitution

    •    Revamped Chiropractic Continuing Education pages

    •    Added the CAS Application service to Chiropractic area under Health Sciences Admissions

    •    Posted upcoming continuing education seminars for Dental Hygiene and Chiropractic

    •    Updated the Academic calendar

    •    Created an Events RSS feed for use on the portal and for visitors of the site

    •    Updated News RSS feed to make it compliant with standards

    •    Posted announcements and events to the myUB portal

    •    Posted newest Knightlines to Alumni site

    •       Added additional videos, new videos include:

                      Residence Life

                      Music Program

    Monday, April 4, 2011

    Website training available | Contact me for an appointment

    Website training is now available for web editors and approvers.

    Please contact me to set up a date if you are interested.  As a reminder, if you have not yet, you should also send me your choice of one of the two following options for maintaining content:

    A. Get training and make the updates to your own web pages, or
    B.  Send the changes to me and I will make the updates for you

    Further detail on the process, from a prior e-mail, can be found below this note.  As always, feel free to contact me with any questions or concerns.

    Thursday, March 3, 2011

    Spring mid-semester update

    Greetings,

    So much going on here this semester, really exciting time as we continue to leverage the new website, create new and engaging content, and discover more ways to show what is special about UB on the web.

    Training available on web editing

    I have been rolling out training in the new system to a small group of Web Editors, so that we can test the system in a limited way before rolling it out fully.  After ensuring that the system is ready for new users, we are now ready to provide training to any Web Editor or Approver that is interested.  Please contact me to set up a session if you are interested!

    Improving Academic Pages

    Following the rounds of recent Academic Content Review meetings, we have been in the constant process of improving the content of our Academic program pages.  Some of the newest revisions include many Graduate program homepage revamps.  The idea here is too add more imagery, make the pages easier to use, and overall bring a more dynamic look to our Academic program areas.  Here are just a few examples that have been spruced up this semester:
    This effort will continue, and the addition of quality faculty information pages for all programs will bring even further improvement.

    Faculty Information Page Project underway

    As you may be aware, in UB’s efforts to further highlight the expertise, achievements , research interests and academic credentials of our faculty, we are in the process of creating faculty information pages. 

    These pages will include content items that faculty would like to highlight, such as:
    • Name
    • Title
    • Contact Information
    • Credentials
    • Photo
    • Biography
    • Research Interests (PDF)
    • Selected Publications, Articles & Presentations (PDF)
    • Recent Awards, Grants & Professional Activities (PDF)
    • Link to CV (PDF)

    In order to keep this project moving forward in a timely fashion, I am attaching the link below to an e-form which has been specially designed for submitting information for this project.  Please complete all sections of the form, if applicable.  This will prevent potential delays which may be caused by incomplete submissions. 

    Please use this form to submit your information:
    http://bridgeport.wufoo.com/forms/submit-faculty-information/

    The target deadline date for submission is April 1.

    Additionally, in recent work with the International College, we created faculty information pages for the College.  These may also be a helpful starting point as an example.  Here is a link to the listing of the faculty information pages:
    http://www.bridgeport.edu/academics/intlcollege/faculty/tward.aspx

    The really great thing about this project is that when it is done, we will have a searchable databank of Faculty CVs, Research Interests, and Publications.  This will be a great feature for media looking for faculty experts, institutional grants and research staff, and prospects and parents looking at the quality of our faculty in their decision-making process.

    Social Media Efforts

    Recent events in the Middle East show us the power of social networking and social media, and how much of a part of daily life it has become.  At UB, we are continually working to improve how we engage with prospects on our social presences. We are making inroads on providing a more engaging social networking experience for prospective students.  Soon there will be a share widget added on every page so that users can share any content that is on the UB website with their friends.  We already have this functionality for all of our videos.

    We also link to our social media presences from all pages in the footer of every page on the site.  I also made some initial adjustments to our main UB Social Network Page on bridgeport.edu under Admissions.  I will be adding a box that has our FaceBook status and recent Tweets on to this page soon as well ( http://www.bridgeport.edu/admissions/undergraduate/social.aspx). Finally, we are working with Admissions to improve the quality of our main UB FaceBook page itself by adding new photography, more frequent updates and better copy. 

    As far as improving the frequency and dialogue of our social media posts, some significant movement has been made on this front.  I purchased and set up the Hootsuite software, which allows staff that are doing social networking to pre-schedule posts.  This will make it easier for them to post more frequently, coordinate with each other, and help ease the constant burden of frequent posting that is required in this space.  I have met with Career Services, Admissions, IDEAL and set up their accounts, trained them in the software, and they are now using it.  Looking to meet with Alumni and Athletics soon to round out everyone who currently has a social networking presence here at UB.  I am also looking for ways to leverage the work we are already doing- so that any event or news item gets posted to our social media sites automatically. 


    Other happenings

    Here's the latest roundup on recent web efforts this spring.  The following is a short list of things that have been in the works:

    Friday, January 14, 2011

    Web Update, Spring Semester 2011

    Hi all,

    I'd like to take this opportunity to update everyone on some of the many web activities that have been happening over the break.  Now that we are in the 2011 Spring Semester, many new activities will be beginning and I will detail those below as well.

    What's Next?
    Training for web editors

    Once the testing of the upgrade is completed, I will begin training editors on how to use the content management system.  Please contact me at web@bridgeport.edu if you are interested in being trained.

    Faculty Information pages
    In the new semester, I will be working with each academic area to create new pages that include faculty bios, research interests, CVs, and more.  The process will start by asking faculty what they will like to see on their pages, and then will continue with the collection of the information, and finaly building of all of the pages.  These pages will be a great informational tool for potential parents, students, and faculty.

    What's Happened
    Academic Web Content Reviews held
    Productive meetings have been held with each academic area discussing their needs and concerns.  Much of the work that occurred after the break has been a direct result of these meetings.

    Datatel Upgrade completed
    The upgrade of Datatel's ActiveCampus content management system was performed during the break, and the system is being tested to determine if the errors we were having previously have been resolved by the upgrade.

    New sites launched
    Too many to discuss fully, so here's a list with URLs so you can see for yourself:
    Post-Launch Search Engine Optimization efforts
    We are in the middle of search engine optimization efforts to ensure the new website gains traction with search engines.  These efforts have been ongoing for the past few months, and continue with a formal site optimization via a third party vendor.

    Valid Archives available upon request
    The full archive of the old Athletics site and the old bridgeport.edu site has been delivered by Sungard.  Please feel free to contact me with any requests you may have for old content and I will be happy to provide you with the content.

    Friday, November 12, 2010

    Weekly Friday Web Update

    This is a catch-up post, as the last few weeks have been very busy and I'd like to recap them both together.

    SEO
    Work has continued on SEO (Search Engine Optimization) on the new website.  We are continually taking efforts to build our search rankings and traffic.


    Necessary voices video posted
    The second video can be found at bridgeport.edu/voices and we are working to produce the third lecture, where Dick Allen, Connecticut Poet Laureate will speak this Thursday.


    Events
    Notable events posted included the Engineering Colloquium series, International Education Week and many more.  With so much happening at UB, just finding time to post the many events that happen during the course of a week is a great challenge to have.  If you have any events, please send them to me to be posted.

    New Waterbury page
    A new look was created for the Waterbury page, which includes a new event listing and link to the IDEAL video.


    ActiveCampus Upgrade
    We are working to schedule an upgrade of the new CMS software with our vendor, Datatel.  This upgrade will allow us to begin training folks in the new software on updating their pages.

    Web Review Meetings
    The Web Review Meetings have continued and have been very positive, and will continue throughout the semester.  An issue that has been coming up repeatedly is the inclusion of content from the old site.  I am happy to accommodate those requests, if folks alert me to the content they would like moved into the new site.  There are always adjustments that need to be made after such a major redesign and restructuring, and I am happy to work together with everyone on these issues.

    Faculty Information pages
    Designing new templates to house faculty information has been a major priority, as this information is of interest to prospective students and parents.  We will be communicating soon with the academic areas about the new template for faculty information.

    That's it for now, stay tuned...

    Friday, October 29, 2010

    Weekly Friday Web Update

    Here's the first of the weekly Friday updates on the Web Manager's blog.  The aim of these updates is to provide a place for folks around campus who are interested in the ongoing activities of the website to stay informed of what is happening week to week.

    Web Review Meetings
    This week began the fall semester Web Review meetings.  The first web review meetings were held with the International College and Facilities this past week, and both were extremely productive.  The aim of these meetings is to engage each area in improving their content, hearing and addressing concerns, and brainstorming together on new ideas.  These will continue throughout this fall.

    Archiving of old website
    This week was busy on many fronts as we finish the transition away from the old site into the new site.  Archiving the old website was a big focus this week, as the old website will no longer be available online after next week.  I was able to create a full archive both on my local machine and working with our vendor to ensure that moving forward we have the content for archival and other purposes.

    What's Happening at UB?
    With so many events this fall semester, gathering all of the details and posting the events to the website is an everyday task here in the Web Office.  This week I posted so many events it is hard to recall them all, but some standouts include the upcoming film event next week and an event on China-Connecticut Business here at the Arnold Bernhard Center Gallery and Mr. and Mrs. Henry B. duPont III Tower Room.  Halloween events were also a great sign of how much there is for students to engage in on campus each week.

    Video Highlights
    An exciting new focus with the redesigned site is video and audio content.  This content is engaging and dynamic, and really displays what is unique and special about UB.  So far we have about 15 new videos on the new site.

    A video highlighting the IDEAL program was posted, while work on the second lecture video and podcast in the Necessary Voices lecture series continued.  The lecture content should be published next week after the final touches.

    Eureka getting a new look
    I also worked on a new look for the digital library that will match it up with the identity of our other web presences.

    Getting Ready for Winter?
    Training was also held for the necessary editors to be able to update the website in the event of a school closing or delay.  This task reminded me that it is almost Thanksgiving, and winter will soon be here.

    Stay tuned for next week's update.

    Tuesday, October 26, 2010

    Website Update

    Dear Web Content Editors and Approvers,

    Update on the new Content Management System and Training

    Since the new website launched in late August, I have been working with our vendor, Datatel, to set the new system up and enable an approval process so content editors will be able to make edits to their pages, via the process outlined in the content management guidelines (attached, and also available via the Web Manager’s Blog).  As soon as the system is ready, we will send out an announcement regarding training.


    Web Review Meetings

    I would also like to hold another round of web review meetings this fall semester.  Throughout November and December, I will be scheduling web review meetings to discuss the website with each department.  These meetings will continue our positive momentum in creating new content and keeping existing content fresh.

    In addition, I have heard concerns regarding some areas of academic content in the new website.  I will be inviting the deans and their faculty to web review meetings this semester.  I anticipate these meetings will be a great way to work together and move forward in a positive way concerning our academic programs on the web.  I will be contacting the deans to schedule these meetings.

    Content Management Process

    Below please find the two options for maintaining content moving forward.  The process may be subject to change, given that everyone is getting used to the new process and system.

    Your department can choose from one of the two following options to get updates to their pages on the website.  If you choose option B, the editor DOES NOT have to attend training.  If you choose option A, the editor for the department must attend a training session.

    A. Make the updates to your pages yourself

    Choice “A” is good if you make frequent updates and would like to make updates on your own.  Turnaround time will also likely be quicker under this option to get your updates live on the site.
    1. Attend a training session and learn how to make updates to the website.
    2. Make your changes to the page.
    3. E-mail a link to your approver or print your edited page for their review before it goes live.       
    4. After your approver has given their approval to you, you can submit the page to the Web Manager in the system.
    5. The Web Manager will review the updates and either post or return the page to the department if there is need for more edits.
    OR


    B. Send updates to the Web Manager

    Choice “B” is good if you have very infrequent updates or do not have an interest in learning the updating software.

    1. Please send the Web Manager your updates via e-mail to web@bridgeport.edu, in Word or plain text format.        
    2. Please copy your approver (typically your department head or Dean, if you have questions about that please let me know) on the e-mail so they can stay informed and approve the changes you are requesting to go live on the site.        
    3. Please be as specific as possible  regarding the update and include the URL of the page you would like updated, along with the specific copy change request.  For most routine requests, a turnaround of 24-48 hours can be expected before your item is posted to the live website.  For more complex updates, turnaround times may vary depending on the nature of the update.

    Don’t worry, the details regarding the above process will all be covered in training.


    **PLEASE NOTE** Old Website Archive

    Please also note that the old website, currently found at www-old.bridgeport.edu, will be taken down per our contractual agreement with SunGard as of the end of this month.  I will retain a text backup of all of the content from the old site, along with the images and document assets.  Moving forward, if you need any content from the old site, please contact me and I will be happy to provide it to you.


    Weekly Web Update available at the Web Manager’s Blog

    For those interested in weekly updates on the activities on the UB website, documentation on the content process, and more please stay tuned to the blog.



    Beginning this Friday, I will be posting a general update every week regarding the website.


    I look forward to working with you all on improving your content.



    Sincerely,



    Dan Alves

    Tuesday, September 14, 2010

    New site LIVE!

    Many thanks to the entire campus community for all of their effort.  The new site had a very successful launch right before the Fall semester began.  So far I have heard nothing but positive things, and it is a credit to everyone's hard work and enthusiasm that the site came out so well.