Round 1 Creative Design Concepts Delivered by Datatel

One of the most exciting phases of the website redesign process began this week.  Wednesday, January 6 Datatel presented the first round of creative concepts for the new website.

The two design concepts can be found on the Datatel extranet site, where all deliverables for the project will be posted.  If you do not have login information to access the site please e-mail me or call me at x4510.

UB now needs to choose one concept to refine in subsequent rounds of revisions.  The redesign steering group has recommended the second creative concept to President Salonen.

The ActiveAdmissions redesign steering group has met twice and held a student focus group to review the design concepts. After careful thought and discussion, the group recommended choosing the second design campaign concept for the following reasons:

• Easier to navigate and find information
• Broad appeal to a variety of key audiences; including international graduate and undergraduate, domestic graduate and undergraduate, and continuing education students
• Presents a more modern and classy look for UB
• 9 out of 10 current students favored the second option in a focus group held here at UB

If chosen, the steering group will direct Datatel to revise the second campaign concept in the following ways:

• Increase the vibrancy of the concept
• Ensure that creative brand elements from the Stamats and Creative Partners’ work are incorporated more fully
• Utilize the strong elements of the Stamats design (colors, impact) and the first Datatel design (vibrancy) in revising the second design